Monetization happens later, with features that appeal to accounting teams who need more sophistication and customization. They want to make it as simple as possible for these users to find and use the product.
In the case of Expensify, a travel and expense app, a freemium offering enables the company to appeal to end users who are sick and tired of outdated expense reports. The Freemium Approachįreemium works particularly well for companies operating in markets with millions of potential users, when there’s virality and network effects built into the product, or when you have the capital to worry about monetization later. This could certainly come in the form of a freemium edition, as is the case with Trello, Slack, Expensify, Evernote, UberConference, Drift and countless other products. By removing any barriers in the way of initial usage, you’re giving users the chance to truly experience your product free from marketing, sales or any other disruptions.īut doing so means you’ll have to offer something of initial value for free.
The goal of every product led business should be to get the product in the hands of the user as quickly and as seamlessly as possible. Editor’s Note: This article is an excerpt of OpenV iew’s PLG Playbook.
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